5 Easy Tips for Search Engine Optimization (SEO)
Welcome back to our two-part series on tips for Search Engine Optimization (or SEO). If you missed Part One, you can check it out in our back catalogue. Last time we touched on 5 easy ways to improve your website’s SEO. This week, we’ll be focusing on 5 more tips to help propel your business to the top of the search engine results page.
Learn from Your Competitors
If you have any interest in true crime, you’re in luck. Improving your SEO comes with a bit of detective work.
To really determine what works best for your industry, you’ll need to look to your competitors. Find out what their inbound and outbound links are, what social media posts they’re integrating into their strategy, and what keywords they’re ranking for. If you need help figuring out how to see that SEO overview of your competitors (or your own website), there are a variety of online tools available to help. These include SpyFu, SE Ranking, BrightEdge, and SEMRush, any of which can go a long way in helping your optimization.
Focus on Your Keywords
Keywords are possibly the single most important aspect of Search Engine Optimization. They’re your website (and business)’s focus and they’re how search engine crawling bots know where to place you. Everything from your webpage URLs, to your content, to your ALT text and meta-descriptions are important for keyword placement.
To improve your optimization, start with your URLs. Often website development tools will give you irrelevant permalinks with a random assortment of numbers or letters. Get rid of these! Ensure that every single URL on your website includes your relevant keywords. This helps make them memorable, typable for visitors, and easily understood by website crawlers.
Your SEO is also heavily reliant on your placement of keywords in other areas of your website. To improve your optimization, these must be included in your site title, description, tagline, and page titles. Your keyword also needs to be placed in your webpage’s very first paragraph, as well as organically throughout the rest of your written content. You can have a different keyword for each page on your website, but they must be consistent and amply used within their relevant webpage.
As well, as was stated in Part One of this series, ensure your keywords make sense in the context of your content. Simply repeating your keyword multiple times, with no discernible reason, will turn users away from your website and negatively affect your SEO.
Make Use of ALT Attributes for Your Images
ALT attributes are one of those hidden facets of SEO, much like meta-descriptions, that people often ignore when setting up their website. It’s no surprise, as it can be tedious work, especially if your website uses a lot of images. However, it’s a vital step to ensure your SEO is high because search engine crawling bots don’t see images – they rely on ALT text instead. This means it’s important to give your ALT text relevant keywords so that bots can better understand what your image represents. If the ALT text keywords match up to your target keywords, the bots will see the relevance and reward your website accordingly.
Cultivate a Social Media Presence
While creating a social media presence for your business won’t directly improve your SEO score, it is nevertheless an important aspect of Search Engine Optimization. Since Twitter, Facebook, and Instagram are some of the most visited websites on the internet, they’re vital components to increasing your business’s visibility. Putting your brand out there can increase your online traffic as people visit your website to see your products or find out more information about your business. This increases the number of unique visitors on your site as well as your average view time, which tells Google that you’re a more reputable site.
Great social media posts also have a chance of being shared by a wide range of potential customers, driving your business’s visibility even further.
Monitor Your SEO Success
One major component of Search Engine Optimization which can make it so time-consuming is that it’s never truly finished. To ensure your effort hasn’t been wasted, you’ll need to continually track your keywords and SEO changes to ensure they’re working and driving traffic towards your business. This can be done via any sort of web analytics software, but people often turn to Google Analytics or Yoast. It’s important to have these systems in place before you improve (or create) your site to better track your successes or failures. If you can’t precisely see the change in your website analytics before and after improvements, you may end up trying to fix the wrong issues.
Monitoring your SEO success also extends past your own individualized improvements. Search Engine Optimization best practices change and evolve every year to reflect the algorithm changes companies like Google constantly undergo. SEO tips you may have discovered a year or two ago may no longer be relevant today. It’s crucial to stay up-to-date on the SEO landscape to ensure your website is optimized as best as it can be at any moment.
That concludes our two-part series on Search Engine Optimization. Whether you’re just starting out, or are trying to refine your knowledge, hopefully, you’ve learned some easy tips to improve your website’s performance, draw in customers, and raise your Google standing. Thank you for coming along with us on our deep dive into the expansive world of Search Engine Optimization!
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