Part 5: Analytical Data
You have probably heard this before: business owners (and sometimes even non-profit organizations) have lost control of their websites because they trusted too much on their developers and did not ask the right questions.
Hiring a web developer (or an agency) is a big decision and you better be sure that before you allow someone to manage or develop your website, they are open, honest and care about your business and it’s image.
This series of articles is intended to show you some steps you can take in order do prevent this type of misfortune from happening to your business.
Quick note: If you don’t know what is Analytical data, take a minute to read our article about it.
We will start with a list of few things you must consider in order to prevent being held hostage when your website is online.
5. Analytical Data
If you are on the web, you must have analytics – critical information that can help you improve your conversions, usability and web presence. The problem is that developers and agencies register your website analytics into their accounts. That usually works fine until your contract ends or you fire them.
At this point, if you do not own the analytics account, developers can (and might) erase all your analytics data! In order to avoid that risk, you should provide the developers with an analytics account and make sure they use it during your website development. Google itself provides a lot of free training to use Analytics, as you can check on https://analytics.google.com/analytics/academy/.
This is the fifth article of the “Is your web developer holding your website hostage?” series. We will continue part 6 on July 24, where we will be talking about backup concerns that you might have.