Moving Your Business Forward During the COVID-19 Pandemic The COVID-19 (Coronavirus) pandemic is an unprecedented time of uncertainty for many generations. With a drive to keep as many people home as possible, some businesses have shut down completely, hoping to weather out the storm. Many others have pivoted to a “Work From Home” mandate to […]
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The Hidden Costs of Starting an Online Business Many first-time business owners believe choosing a wholly online business model will result in cheaper start-up (and monthly) costs than if they were to open a true brick and mortar store. This assumption is built on the idea that their costs will end when their website is
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The Freemium Controversy What is freemium? The practice has existed since the 1980s, but the word itself has been around since 2006. It’s a mashup of ‘free’ and ‘premium’, which refers to an app (or service) that is free to download, but includes in-app monetization via progress incentives or premium content. There are different kinds
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