Sales engine. Lead qualifier. Content hub. Customer portal. Pick the role your business needs. We build the site to play it. Calgary studio, in-house team, fixed-fee.
15 verified Clutch reviews. 4.9★ average. Named clients. Shipped work. The list keeps coming.
"Their work surpassed my expectations; the software looks great and runs well."
"They have shown much patience and creativity in keeping the project moving."
"They work fast using established programming methodologies and don't waste time."
"Everything that we've asked for has been provided and accomplished."
"Calibre Consulting has taken the time to do extra steps to make my UGC product work."
"We were on the same page from day one — and it showed."
"The team uses a very structured, project-oriented approach."
"After discussing our requirements and budget constraints clearly, the team lead offered us reasonable options."
"We're on the same page. Our visions align, and they understand what we want."
"They are willing to look for solutions to achieve our changing goals as we gained more clarity on our deliverables."
"The team at Calibre provided options, found solutions and was always available when needed. Friendly, patient and a pleasure to work with."
Custom ordering, automated review capture, smart pickup & delivery notifications. +17% revenue in 3 weeks. 1 review per 10 orders, zero face-to-face asks.
Custom Shopify storefront for a Calgary fashion brand. Bespoke theme, brand-driven design system, checkout tuned for first-touch conversion.
SaaS platform spanning five PWAs. Operator portal, dispatch tooling, customer-facing tracking. Built as one system, not five stitched vendors.
Custom web app for an online fitness coaching business. Client management, programming, progress tracking. ★★★★★ on Clutch from founder Steven Hicks.
Quote-and-proposal app for a Calgary painting company. Replaces hand-built estimates with a guided builder. Outputs signable, branded proposals on the spot.
Lead-gen-first website for a Calgary property management firm. Owner intake forms, tenant portal entry, search-optimized service pages, clean CRM handoff.
20 capabilities we ship on Calgary builds in production. Tap a row to see what we'd put on yours.
The Calgary Tower above renders live in your browser. Not a video file. We use the same engine for product configurators, custom hero scenes, and any visual that needs to do more than decorate.
Drag to spin
Search isn't only Google's blue links anymore. AI chats and AI-generated overviews now appear in a growing share of buyer searches, and each layer responds to a different kind of content.
The technical and content work that gets a page to rank in Google's traditional results. Schema markup, sitemaps, canonicals, internal linking, page speed, and content matched to search intent.
For most queries with commercial intent, the top three blue-link results still take the majority of the clicks. Page one is where the volume is.
Structuring a site so AI chatbots can quote it as the source for answers. Clear factual statements, structured data, and content laid out the way AI parsers expect to read it.
ChatGPT, Claude, and Perplexity now handle research queries that used to start in Google. If a chatbot answers a buyer's question by citing a competitor, the buyer never reaches your site.
Optimizing for citation inside AI-generated search results: Google AI Overviews, Perplexity citations, Bing Copilot. Related to AEO but focused on the snippet-style summaries that appear at the top of search results.
AI overviews already appear above the blue links for many queries. Getting cited inside one places the brand above the traditional first result.
Trades, clinics, consultants. Booking widget + lead capture + clear pricing.
Calgary Shopify developer work. Custom theme, Shopify Plus, integration-aware, ERP-ready.
Tier pricing, dealer portal, custom checkout, ERP integration.
Franchise, retail chain, professional groups. Store locator + regional content.
Custom web development in Calgary. Pick the pieces you need and the total updates live. It's an estimate, not a quote. Final scope, price, and timeline are confirmed on the call.
We build the full lead-capture flow on your Calgary website. From the popup that catches the right visitor at the right moment, to the file they download, to the CRM record your sales team sees five seconds later.
Your AI starts shipping sites that rank in Google AND get cited by ChatGPT. The 80-point standard as two agent-ready files, free. Drop both into ChatGPT or Claude and tell your agent to follow them.
Free · No credit card · 80 KB of working SEO
Take one home, or hire us to build the one your buyers actually want.
Non-technical checklist. Open your site, grade it out of 12. If you score below 8, the site is costing you money.
The technical standard a site has to hit before launch. Discovery, crawling, rendering, indexing, schema, Core Web Vitals. The full list.
GTM, GA4, Meta CAPI, Google Ads, LinkedIn, TikTok, server-side tracking. The complete pixel install most SMBs do wrong.
Tell us what you're trying to build. We'll tell you what we'd do, what it costs, how long it takes. You leave the call with a real plan.
Or call direct: +1 403-980-8880
Email: info@calibreconsulting.ca
Kuljeet founded Calibre in 2014, after 18 years of building systems for other companies. She takes scoping calls and writes code on the team that ships the build.
Calibre is built around hands-on communication. The engineer working on your site is the same person answering your messages, usually the same day. There is no project manager filtering questions, and no ticket queue between you and the work. For builds where requirements evolve as the work goes, that close communication is what makes the partnership work.
No. Shopify is the most common, but we also build on WordPress, Squarespace, Wix, Odoo, and custom React stacks. The platform fits the project, not the other way around.
Yes. Most Shopify-to-ERP integrations for Odoo, NetSuite, QuickBooks Online, and SAP B1 use existing connector patterns. SAP S/4, legacy on-prem systems, and proprietary platforms need custom work. We walk you through which bucket your situation falls into during the scoping call.
It is not our specialty, but we are open to doing it. For brand work that touches the website (color, typography, illustration style, motion), it is part of every build. For standalone brand identity work (logo design, brand books, packaging), we will take it on if you want a single team for the whole project, or refer you to a brand-focused studio if you would rather work with a specialist.
We cover all three layers as part of every build. Traditional SEO (schema markup, sitemaps, canonicals, semantic HTML, performance budgets, internal linking) gets a page ranking in Google's blue links. AEO (Answer Engine Optimization) structures the content so AI chatbots like ChatGPT, Claude, and Perplexity can quote it. GEO (Generative Engine Optimization) targets citation in AI-generated search summaries like Google AI Overviews and Bing Copilot. For ongoing content SEO or link-building campaigns, we refer to specialist agencies.
Maintenance is treated as its own project, not a retainer bolted onto the build. It gets a separate scoping call and a separate quote, billed by the hour at our standard rate, scoped and quoted per project. A small marketing site might need a few hours a month for content updates and performance checks. An active storefront with regular feature work runs higher and is scoped like any other engagement.
Yes. We write the copy for every section we build, including page headlines, body copy, microcopy, error messages, and transactional emails. If you have an existing copywriter or strong opinions about the brand voice, we work from your direction. Otherwise we draft and you edit.
Yes. We deploy to your infrastructure (Cloudflare Pages, Netlify, AWS, or Shopify's own infrastructure for Shopify themes). No proprietary hosting platform. You own where the site lives.
As soon as the contract is signed. Discovery starts the same week and the build calendar moves to fit the new project. We cap active builds at 4 at a time so the founder can stay on every project.
The 80 pass/fail checks that decide whether a website gets found: crawling, indexing, page speed, and the schema that gets a site cited by ChatGPT. Run them against your site and you’ll know what’s costing you rankings, and what to fix first.
The 80-point PDF is in your downloads, and all three links are in your inbox. Drop the two agent files into ChatGPT or Claude with: “audit my site against this checklist.”