A modern website has one job: generate qualified inquiries
A lot of small business websites look fine — but they don’t convert. The common issue isn’t design. It’s clarity.
At Calibre Consulting Corp, we build websites that are easy to manage (WordPress, Squarespace, and more) and structured to turn traffic into calls and form submissions.
10 high-impact fixes that improve conversions
Lead with the outcome you deliver (not your services list)
Say who you’re for (industry, size, location)
Add proof: testimonials, logos, case studies, results
Make your call-to-action obvious on every key page
Use service pages that answer real questions (pricing range, timeline, process)
Remove jargon and write in customer language
Add a “How it works” section to reduce uncertainty
Speed matters: optimize images and performance
Mobile-first layout: most visitors are on phones
Track what matters: form submissions, calls, key page views
What a good website project includes
Clear messaging and page structure
A conversion-focused homepage
Service pages built for search + trust
Simple lead capture (forms, booking, calls)
Training so you can update content easily
