Google Analytics, Facebook Analytics, what is all this? That’s all web analytics (and its very important to your business)!
Web analytics is the gathering, report, and analysis of a website (or social media profile) data. These activities focus is on identifying measures based on your organization goals using the website data to determine the results of those goals and to develop marketing strategies and improve the website (or app) user’s experience.
Take a look at some of our tips regarding web analytics on: Web Analytics – Calibre Consulting.pdf