Marketing
Odoo Email Marketing: email campaign software
Community + EnterpriseDesign, send and track emails
★★★★★4.9 on Clutch
Calgary, in-house team
Design, send and track emails
Odoo Email Marketing is the app that builds, sends, and tracks email campaigns from inside the same setup that holds your customer list. A drag-and-drop editor lets marketing build a newsletter or promotional email in minutes; the recipient list is a filter on your existing Contacts, Customers, or any other Odoo records; and the results (opens, clicks, bounces, unsubscribes) attach to each contact's profile so the sales team sees who is engaging.
Marketing teams running newsletters and product launches, eCommerce brands sending promotions, B2B SaaS companies announcing features, and any business with a list that needs more than a CC-everyone email runs here. You can test Odoo Email Marketing free on the Odoo trial; pricing kicks in only if you install more than one Odoo app.
For Odoo's own product overview, see Odoo's product listing.
A marketer creates a new mailing on the campaign board. They pick the audience first (a saved filter against any Odoo data: newsletter subscribers, customers who bought in the last 90 days, leads in a CRM stage, attendees of a specific event), then write the subject line and the preview text. The drag-and-drop editor opens with a starter layout: hero, three-column feature row, CTA block, footer with the unsubscribe link already wired in. They edit each block in place, swap images, change colours, add a personalization merge field (first name, customer city, custom variable), and preview on desktop and mobile.
A test send to a few internal addresses confirms the design and merges look right. The marketer schedules the campaign for a future date and time, or sends immediately. The mailing walks through four states: Draft, In Queue, Sending, Sent. Per-recipient outcomes (bounced, canceled, failed) are tracked separately and surface as counts on the dashboard alongside opens, clicks, and unsubscribes.
A/B testing is built into the campaign layer. Build two or more variants (different subject lines, different copy, different sender names), set the test percentage of the audience, pick the winning metric (open rate, click rate), and Odoo sends the variants to the test slice. After the test runs, the winning variant goes to the remainder of the audience automatically. Engagement data per recipient feeds back into the contact's profile so the sales team sees which campaigns moved a lead toward conversion.
Calibre configures Odoo Email Marketing for Alberta businesses: step by step, in writing.
Speak to an Implementation SpecialistSMBs whose data lives in QuickBooks, HubSpot Free, or Excel spreadsheets that were set up when the business was smaller. The team now spends hours building reports by hand and reconciling between tools every month-end.
Marketers paying per-contact email tool fees on top of a separate CRM. List sync between the two costs time and creates compliance gaps.
Retail, manufacturing, mechanical, or professional services businesses with 10 to 200 employees running on a patchwork of point tools. The team wants one database for the whole company instead of Zapier holding it together.
Odoo Email Marketing reads from the same recipient lists as Odoo Contacts and Odoo CRM, so a newsletter audience and a sales-pipeline audience can both come from the same database. Odoo Marketing Automation (Enterprise) drives multi-step nurture flows that fire email steps from the same builder. Odoo SMS Marketing rides on the same campaign infrastructure for the SMS channel, so cross-channel campaigns share recipients and engagement history. Odoo Website hosts the preference centre and the public unsubscribe page. Odoo Sales attributes downstream conversions back to the campaign through UTM tagging. Odoo eCommerce sends abandoned-cart reminders and post-purchase emails through Email Marketing templates. Odoo Events sends pre-event and post-event emails to the attendee list.
List-price comparison against the email marketing tools Calibre most commonly migrates customers off. The deciding factor is usually integration, not the line-item price. Odoo Email Marketing sits on the same database as every other Odoo app you install, so the data flows between modules without separate bridges.
| Tool | Per month (annual plan) | What you get |
|---|---|---|
| Odoo Email Marketing | CA$35.20/user/mo | All Odoo apps included, free 15-day trial |
| ActiveCampaign Lite | US$39/flat/mo | Email Marketing only |
| ConvertKit Creator | US$25/flat/mo | Email Marketing only |
| Mailchimp Standard | US$20/flat/mo | Email Marketing only |
| Klaviyo Email | US$20/flat/mo | Email Marketing only |
Annual-commitment rate where published; monthly list rate otherwise. Sourced from vendor pricing pages, 2026-05. Plans and regions vary. Full cost calculator on the Odoo overview page.
Pricing source: Odoo's published Standard and Custom plans as of 2026-05. Calibre quotes in CAD; conversion from Odoo's local pricing in your region may vary.
Written, phase-by-phase quote before any code is written. Odoo Ready Partner, Calgary. In-house team, no offshore handoffs.