Marketing

Odoo Social Marketing: social media management

Enterprise

Manage your social media and website visitors

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Odoo Ready Partner
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Calgary, in-house team
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What it does

What Odoo Social Marketing does

Odoo Social Marketing is the Enterprise app that schedules and posts to your company's social media accounts and tracks the engagement that comes back. Facebook Pages, Instagram, LinkedIn, X (Twitter), and YouTube all connect through their respective APIs so a single post composed in Odoo lands on every channel you target without copy-paste. Push notifications to subscribed website visitors run through the same campaign builder.

Marketing teams running multi-channel content calendars, B2B companies maintaining a LinkedIn presence, retailers running Instagram product launches, and any business that wants its social engagement to land on the same customer profile as its sales pipeline uses it. You can test Odoo Social Marketing free on the Odoo trial; pricing kicks in only if you install more than one Odoo app.

For Odoo's own product overview, see Odoo's product listing.

How it works

The day-to-day flow

Setup starts on the Social Accounts. Each account (Facebook Page, Instagram Business account, LinkedIn Company page, X account) connects through its native API: you authorize Odoo to post on your behalf, the connection saves an access token, and the account shows on the streams board. Each channel ships as its own bridge module (Facebook, Instagram, LinkedIn, X), installed alongside Social Marketing for the platforms you use. Push notifications to subscribed website visitors come through a separate bridge for browser-based notification subscribers.

From there, the day-to-day work happens on the composer. A marketer writes a post (text, image, link, video), picks the accounts it should publish to, picks the publish date and time (now or scheduled), and clicks Post. The same post lands on every selected account at the scheduled time. The composer warns if a post exceeds a platform's character limit or includes a feature one platform does not support (a multi-image carousel that Instagram supports but X does not, for example).

The streams board shows posts from each connected account in real time. Replies, comments, and mentions surface in the team's inbox so social-care staff can respond from the same screen they compose from. With the CRM bridge installed, a lead's social engagement (a comment on a post, a like, a follow) feeds into the lead's engagement history on the pipeline so a sales rep sees the social touch alongside email and call history.

Calibre configures Odoo Social Marketing for Alberta businesses: step by step, in writing.

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In this module

What's inside Odoo Social Marketing

Multi-Channel Post Composer
Write one post, pick the accounts it should publish to (Facebook, Instagram, LinkedIn, X, YouTube), and the same content publishes to every selected channel. The composer warns when a platform-specific limit applies (character count, image dimensions, feature support) so a post sized for X does not get rejected on Instagram.
Scheduled Posts and Calendar View
Schedule posts for a future date and time. The content calendar shows the upcoming week or month with every scheduled post per channel, so the marketing team sees the full publishing plan at a glance and avoids back-to-back posts that compete for the same audience.
Engagement Streams Per Account
The streams board pulls each connected account's posts, comments, mentions, and direct messages into one screen. Social-care staff see new replies as they come in and respond from the same composer they use to publish, with no platform-hopping.
Push Notifications for Website Subscribers
The same campaign builder can send web-push notifications to visitors who subscribed through your website. Useful for time-sensitive announcements (a flash sale, a product launch, a service status update) that reach subscribed visitors without an email open or an inbox check.
Link Tracking and Engagement Analytics
Every link in a post can be wrapped with a tracked short URL. Clicks roll up to the campaign dashboard, attribute to the post and the channel, and feed into the contact's engagement history when the click is linked to a known visitor.
Image and Video Library
A central media library stores the brand assets the team reuses across posts. Tag images by campaign or product so the next post pulls from the right pool. Image dimensions can be pre-validated per platform to avoid the cropping surprise after publishing.
Multi-Brand and Multi-Account Per Channel
Run multiple accounts per channel from one Odoo: a corporate LinkedIn page and a product-team LinkedIn page, an English Facebook page and a French Facebook page, a primary X handle and a customer-support X handle. Posts can be scoped per audience without leaving Social Marketing.
Per-Post Permission and Approval
Permissions control who can post directly versus who needs approval. A junior marketer drafts a post and submits it for review; the social manager approves and publishes. Approval workflows are configurable per account.
CRM Engagement on Posts
With the CRM bridge installed, a lead's social engagement (a comment on a post, a like, a follow, a direct message) feeds into the lead's engagement history on the pipeline. A sales rep walking into a call sees the social touch alongside email and call history.
Reports and Channel Comparison
Pivot and graph reports break engagement data down by channel, post, period, content type, and audience segment. The dashboard shows which channels are driving the most engagement per dollar of effort so the team can shift the calendar toward what works.
Built for

Is Odoo Social Marketing right for your team?

Outgrowing the entry-level tools

SMBs whose data lives in QuickBooks, HubSpot Free, or Excel spreadsheets that were set up when the business was smaller. The team now spends hours building reports by hand and reconciling between tools every month-end.

Social scheduled in Hootsuite or Buffer

Marketing teams whose social posts and the campaigns they came from live in separate tools. Post performance does not tie back to leads, deals, or revenue.

Operations across multiple tools

Retail, manufacturing, mechanical, or professional services businesses with 10 to 200 employees running on a patchwork of point tools. The team wants one database for the whole company instead of Zapier holding it together.

At a glance Enterprise tier Cloud, Odoo.sh, or self-host iOS + Android app 15-day free trial CSV migration from current tool Odoo Ready Partner support
Bundle

Apps people often run with Odoo Social Marketing

Odoo Social Marketing supports Facebook, Instagram, LinkedIn, and X (Twitter) through dedicated bridge modules, each installed alongside Social for the platforms you use. Push notifications to subscribed website visitors run through a separate bridge. With Odoo CRM and the CRM bridge, a lead's social engagement (comments, likes, follows, direct messages) feeds into the lead's engagement history on the pipeline. Odoo Sales attributes downstream conversions to social posts through UTM link tagging. Odoo Website hosts the push-notification subscription prompt and the landing pages that social posts link to. Odoo Email Marketing and Odoo SMS Marketing share the same audience filters so a cross-channel campaign reaches the same recipients on the channels they engage with most.

Odoo CRMTrack leads and close opportunities
Odoo SalesFrom quotations to invoices
Odoo WebsiteEnterprise website builder
Odoo Email MarketingDesign, send and track emails
Odoo SMS MarketingDesign, send and track SMS
Odoo DiscussChat, mail gateway and private channels
Comparison

Odoo Social Marketing vs the alternatives

List-price comparison against the social media management tools Calibre most commonly migrates customers off. The deciding factor is usually integration, not the line-item price. Odoo Social Marketing sits on the same database as every other Odoo app you install, so the data flows between modules without separate bridges.

Tool Per month (annual plan) What you get
Odoo Social Marketing CA$35.20/user/mo All Odoo apps included, free 15-day trial
Sprout Social Standard US$249/user/mo Social Media Management only
Hootsuite Professional US$99/flat/mo Social Media Management only
Loomly Standard US$42/flat/mo Social Media Management only
Buffer Essentials US$6/user/mo Social Media Management only

Annual-commitment rate where published; monthly list rate otherwise. Sourced from vendor pricing pages, 2026-05. Plans and regions vary. Full cost calculator on the Odoo overview page.

Pricing

What Odoo Social Marketing costs

One App Free
CA$0
forever
  • One app, unlimited users
  • Multi-company allowed
  • Odoo Online hosting
  • Dependent apps included free
If Odoo Social Marketing is the only Odoo app you install
Most teams pick this
Standard
CA$35.20
/user/month, billed yearly
  • Every Odoo app included
  • Odoo Online hosting
  • Free 15-day trial
  • iOS + Android mobile app
Start free trial →
Charged monthly: CA$44/user. Yearly billing saves 20%.
Custom
CA$55
/user/month, billed yearly
  • Everything in Standard
  • Studio (no-code customizer)
  • Multi-company management
  • Hosting: Online, Odoo.sh, or on-premise
  • External API access
Choose this when you need custom layouts or multi-company management.
Calibre Implementation
Quote
phase-by-phase, in writing
  • Scoping, configuration, training
  • Data migration from your current tool
  • Named engineer through go-live and support
Book the call →
Free 45-minute scoping call. Quote in writing before any code ships.

Pricing source: Odoo's published Standard and Custom plans as of 2026-05. Calibre quotes in CAD; conversion from Odoo's local pricing in your region may vary.

Questions

Common questions about Odoo Social Marketing

Is Odoo Social Marketing free?
Odoo Social Marketing is part of the paid Odoo Enterprise tier (around CA$35.20 per user per month billed annually for the full Odoo suite). You can test it free on the Odoo 15-day trial alongside every other app. Odoo's one-app-free rule applies: if Social Marketing is the only Odoo app you install on Odoo Online, you pay nothing for the software, forever. Per-channel API access to Facebook, Instagram, LinkedIn, and X is subject to those platforms' own terms; Odoo does not bill for posting credits. The moment you add a second Odoo app (CRM, Website, Sales, anything else), the setup moves to the paid Standard plan. Most teams pair Social Marketing with at least CRM or Website, so the paid tier is typical.
What's the difference between Odoo Social Marketing in Community and Enterprise?
Odoo Social Marketing is part of the Enterprise tier. There is no Community version. The composer, the multi-channel post, the calendar view, the streams board, push notifications, link tracking, the CRM bridge, and the analytics all live in Enterprise. Community users can post manually to social media outside Odoo and import the engagement data through custom integrations, but the in-app composer and streams board are Enterprise-only.
Can we migrate our existing social calendar and post history into Odoo?
Yes. Odoo Social Marketing accepts CSV and Excel imports for the social-account list, the historical post archive (date, channel, content, engagement metrics), the content calendar from your prior tool, and the media library assets. The work is rarely the upload itself, it is connecting each social account through its native API (the OAuth handshake with Facebook, Instagram, LinkedIn, X) and mapping your existing approval workflow and content tags to Odoo's structure. Calibre handles the connections and the workflow mapping during the rollout.
Which social platforms does Odoo Social Marketing support natively?
Facebook Pages, Instagram Business accounts, LinkedIn Company pages, X (Twitter), and YouTube all connect through their respective official APIs via dedicated bridge modules that auto-install alongside Social Marketing. Web push notifications to subscribed website visitors run through a separate bridge. Other platforms (TikTok, Threads, Pinterest) are not natively supported in the current Odoo release; integrations for those would need custom development. Calibre confirms the channel list during scoping so the API connections and authorizations are in place on day one.
Can I manage social posts from my phone?
Yes. The Odoo mobile app (iOS and Android) shows the composer, the calendar, the streams board, and the engagement notifications. A marketer on the road can draft a post, schedule it, approve a queued post, or reply to a comment from the phone. The polished native mobile app is part of the Enterprise tier (Social Marketing itself is Enterprise, so this is implicit).
Can different team members post under different accounts or brands?
Yes. Permissions are per account, so a junior marketer might be allowed to post on the corporate Instagram but not on the LinkedIn Company page. Approval workflows can be configured per account so a draft from a junior team member waits for the social manager's sign-off before publishing. Multi-brand companies run multiple accounts per channel from one Odoo, with each brand's content team scoped to their own accounts.
Can we track conversions from a social post back to a sale?
Yes, through UTM link tagging. Every link in a post can be wrapped with UTM tags automatically. Clicks tag the visitor's session in Odoo Website and downstream conversions (a customer signed up, placed an order, requested a quote) attribute back to the campaign, the channel, and the specific post that drove the click. With Odoo Sales installed, the revenue attributed to each post rolls up to the social analytics dashboard.

Working with Calibre

How long does a Calibre implementation typically take?
Single-module rollouts on an existing Odoo setup run 2-6 weeks depending on data migration scope. Greenfield Odoo with a multi-module rollout runs 4-16 weeks. Calibre commits to a written, phase-by-phase timeline after the free scoping call before any code is written.
How much does a Calibre implementation cost?
Cost depends on module scope, user count, custom work, and migration complexity. Calibre's posture is a written fixed-phase quote after the scoping call rather than an hourly engagement, so the cost is committed in writing before the first commit.
What happens to our data if we ever want to leave Odoo?
Everything exports. CSV, XML, or a full PostgreSQL database dump, yours on day one. Migrating off Odoo has been done before and it's not a one-way door.
Speak to an Implementation Specialist

Talk to Calibre about Odoo Social Marketing.

Written, phase-by-phase quote before any code is written. Odoo Ready Partner, Calgary. In-house team, no offshore handoffs.

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What you get

  • Free 45-minute scoping call with an Odoo-certified engineer
  • Module-by-module fit/gap assessment
  • Written, phase-by-phase quote
  • Named engineer for implementation and support
  • Data-export commitment in writing